The words "double dip" reminds us of the close miss with the last recession on rebound. Thankfully economy is improving.

Here I am talking about the good "Double Dip" (no it is not a doughnut).

Everybody uses coupons for grocery right?
Here is a tip. Save a coupon if you can, clearly mark the date of expiry.
Now start looking for the in-store flyer or the manufacturers discount for the same stuff after about 3-5 of filing the coupon. There is a more than 50% likelihood of getting a discount on that item.
Now you can dig up your coupon and unless it is expired, enjoy your double dip.